Michael Kraal

  • Remarketing
  • Southern California, CA, USA
  • Sep 19, 2020
Full time Auction Sales / Contract Negotiator Auction Manager

Personal Summary

I have nearly 22 years of Auto Auction and Auto Finance Remarketing experience. I have managed National inventories and sold vehicles at auctions across the Country for three separate companies and have two years experience working for an auction. I know what the dealers and sellers both expect from an auction from a service and performance standpoint. I have worked closely with all departments within an auction and am familiar with how they function. I am an excellent communicator and motivator and am able to help develop associates in a positive manner. I am passionate about Remarketing and love the whole auction process (especially sale day) and don't see myself working in any other fields. 

Work Experience

Auction Coordinator
Jul 2018 - Apr 2020 IAA

* Identify and secure new business from local auto dealers and finance companies 

* Monitor market trends from used car sales reports and report findings to management

* Make a minimum of 50 documented face to face sales calls per week

* Manage and update buyer recruitment log on weekly basis

* Manage projects and marketing materials for sales calls on a weekly basis

* Handle disputes and settlement related issues

* Overall ownership of the Vehicle Remarketing Division for Inland Empire


Remarketing Manager
Oct 2013 - Feb 2018 Veros Credit

* Manage and audit National inventory of repossessed vehicles

* Identify, strategize and report on industry market trends and their effects

* Made decisions on auction locations, lane placement, promotions and sale strategies

* Collaborated with Repo, Impound, Title, Insurance, Compliance & Legal Departments

* Negotiated fees and manage relationships with repo agents and auctions nationally

* Sold vehicles daily on block and on-line at Manheim, Adesa and independent auctions

* Obtained nearly $500 more per vehicle than competitors in Adesa peer group analysis

* Prepared and presented auction sale results and performance to senior management

* Implemented automated NOI and title process reducing time, headcount & risk factor

Sr. Remarketing Manager
Mar 2005 - Oct 2012 Fireside Bank

* Sold vehicles on block and online at auto auctions to dealers locally and nationally

* Managed relationships with auction management and staff at auctions nationwide 

* Inspected and appraised units, set floor prices based on condition, MMR & KBB value

* In charge of two Remarketing Managers as direct reports

* Researched and reported on auto industry pricing trends and market fluctuations 

* Controlled operating costs and negotiated service fees with auto auctions and venders

* Worked closely with Repo, Impound, Title, Insurance, Compliance & Legal Deptartments

* Represented Fireside Bank in court cases as a witness and in small claims









Auction Coordinator
Oct 1998 - Mar 2005 WFS Financial Inc.

* Sold over 16,000 vehicles at nine different auto auctions during this time

* Inspected and appraised each vehicle and set floor prices for sale at auction

* Reviewed auction condition reports for accuracy and possible insurance claims

* Reconciled sale and expense summaries and accounts receivable records

* Coordinated vehicle reconditioning and pre-sale activities