Karen Peters

  • Event Coordinator, Marketing
  • USA
  • Feb 23, 2021
Full time Event Coordinator Charity Fundraiser Auction Marketing

Personal Summary

In my professional experience, I have a proven track record of successfully implementing innovative event and marketing plans and initiatives to drive brand development and client retention. I also excel at planning, teamwork and staying within a budget. I am known by colleagues for working in high pressure and fast paced environments while applying creative problem solving, multi-tasking and outstanding presentation and leadership talents. My dedication to success translates well into an Event Planner/Scheduler I position with Florida Gulf Coast University.

In my previous positions, I have planned many types of successful events each with its own unique goals.  I have experience targeting the correct audience, developing sponsor relationships, scheduling travel and working with various groups to ensure a successful event. My experience spans from conception to setup and tear down and finally event reporting.  The events I have worked on include industry tradeshows, charitable events, business training, meetings and award banquets.

Work Experience

Marketing Manager

Manheim Palm Beach                                                                                       9/2018 – 2/2020

Manheim Phoenix                                                                                               8/2015 – 9/2018

Created overall strategy and execution of marketing plans for Manheim locations. Oversaw weekly and special event planning and execution of special sales, digital events, promotions for clients and giveaways, training sessions, and hotel accommodations. Developed comprehensive marketing plans including both traditional and social media. Used Salesforce Marketing Cloud to edit and send e-mails in support of marketing campaigns. Supported and collaborated with a variety of clients with different needs and wants.

  • Arranged first All-Electric Sale in West Region including 125+ units and sold 65% for $74K in revenue.
  • Created and executed highly successful specialty car event costing $3K under assigned budget.
  • Carried out a productive week-long event that included $17K in dealer sponsorships.
  • Collaborated and completed the first Kyle Petty Charity Ride stop attended by 400 guests raising $38K for charity.
Office Supervisor
Banner Medical Group

Supported leadership and managed annual reviews, training, and yearly goal setting. Managed weekly updates of company marketing tool, calendaring, note-taking, Live Meetings, videoconference calls, and arranging travel.

  • Oversaw 3 executive assistants and developed streamlined office procedures and policies.
Marketing Assistant

Executed promotional agreements including pre-event estimates and projections. Scheduled newspaper and on-line ads for on-site presence. Tracked event budgets, managed tickets, and completed post-event summary and reports.

  • Collaborated with teams to plan and execute promotions, order supplies, and deliver products to clients.
  • Coordinated calendars, meetings, travel, Excel spreadsheets, and conference calls while supporting a staff of 32.
Business Development/Marketing Coordinator

Crafted project proposals, attended tradeshows and industry events, and served on industry committees. Reviewed and processed contracts and budgets, closed Profit & Loss statements and developed training courses.

  • Designed company events such as brown bag lunches, coaching sessions, holiday events, and team-building events.
  • Promoted from Executive Assistant to Business Development/Marketing Coordinator.



BA - Marketing & Public Relations
Ashford University